You’ve probably seen QR codes—those little square bar codes that you can read with your smartphone. Here are ways this established technology could help your business.

QR codes are basically web links. Many services can create QR codes for free. Your current software and plat形式 may be able to generate them automatically. You can add them to your signs and 市场营销 materials.

QR codes can direct 买家 to your website. 从那里, you can track what pages they visit, how much time they spent on pages, and other useful data points. Other potential uses include linking to videos of property walk-throughs, 社交媒体页面, mailing lists or contact information. 

As with any tool, it’s important to consider your audience if you plan to use QR codes. Even though QR codes are becoming more widespread, they will most likely appeal to a tech-savvy customer base. If that is not the target audience for your property, you might want to consider a different strategy.