When you’re pitching your services to a prospect, you probably focus on the benefits you can provide. But one author says that being transparent about what you don’t provide may be a more effective way to gain new clients. 

Todd Caponi, author of 透明销售, says 消费者 today demand transparency, and providing it can make you stand out as trustworthy and strengthen your relationships. He suggests leading with flaws may be the reason a customer will engage with you, 和你一起工作, and keep working with you. 简而言之，你应该:

Lead with your shortcomings. Your buyer’s brain is preparing for a sales pitch. Disarming their sales filter from the beginning by leading with potential showstoppers versus waiting to address them later in the sales cycle will speed sales cycles, 信任的建立, and put your competitors at a disadvantage.

Make transparency part of your culture. Organizations that make collecting feedback and leading with transparency a core company value will be the victors as the ease with which 买家 can find feedback grows. 

Get more tips on how to use the transparent sales technique from 德州2021十大正规彩票app经纪人®杂志.